Harmonise
not Polarise
Combat online and offline hate effectively. We are all One Team.
Who
We Are
One Team Tech helps organisations – from global brands to leading sports clubs – tackle ethically challenging, negative & hateful content online.
We combine cutting-edge technology with in-depth academic research and analysis from Dr. Jan Breitsohl (The University of Glasgow), with real-world expertise from Stop Hate UK, the UK’s leading hate crime charity.
Our approach has been tested with 150+ organisations across 14 industries, surveying more than 2,300 social media followers.
Why One Team Tech Exists
Ethically challenging, negative & hateful content online is growing, yet many organisations still rely on deleting these comments or staying silent. Whilst this may remove the problem from view, it rarely reduces harm or changes behaviour - and can adversely effect, even damage trust with audiences. This in turn leads to lower customer and employee well-being, brand loyalty and CSR credibility.
Impact of ethically challenging, negative & hateful content:
~-34% in followers’ well-being
~-68% in positive brand perception
~-41% in positive word-of-mouth
~-24% in purchase intentions
Image: This is an example of three brands from many we have worked with. Some brands have a constant stream of hateful comments. Some have a constant low level of hate on their X timelines. We can also see spikes in hate across brands in certain time periods e.g. March.
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What We Do
We provide organisations with tried and scientifically tested tools and strategies that:
• Reduce ethically challenging, negative & hateful content
• Increase audience/customer well-being and loyalty
• Align authentically with ESG, SDG and EDI values
• Protect staff and communities from reputational and emotional harm
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Benefits of One Team Tech
Evidence-based impact
peer-reviewed tools proven to increase well-being, loyalty and CSR credibility.
Proactive, not censoring
unlike traditional approaches that rely on deleting or hiding posts, our methods focus on authentic engagement that reduces hate and builds trust.
Tailored strategies
responses matched to subtle vs open hate, and topics from racism to trolling.
Academic credibility
backed by Dr. Jan Breitsohl (University of Glasgow).
Charity and legal support
partnered with Stop Hate UK and Arch Law.
Competitive advantage
while many competitors focus on detection or content removal, we provide tested response tactics and post-implementation measurement - setting a new benchmark for responsible digital practice.
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Our Mission
Harmonise, not polarise.
We enable organisations to communicate their values with confidence, create positive social change, and demonstrate that using ethically challenging, negative & hateful content online has no place in society. Together with Stop Hate UK - offering 24/7/365 support for victims and witnesses - we provide both academic insight and real-world impact.
David Frazier
Co-founder
David Frazier brings over 20 years of director-level experience in multimedia design and digital technologies, spanning apps, animation, 3D digital signage and retail analytics.
Having worked with Stop Hate UK for more than a decade, David has a deep commitment to tackling hate crime. One Team Tech was the natural next step, combining his technical expertise with his passion for social change.
“Our solution not only allows brands to analyse hate speech on their channels but equips them with responses proven to reduce harm and educate communities. It doesn’t stop there though, because by working with us, brands are not only doing the right thing they are looking after their customers and employees wellbeing which has a proven positive impact on their bottom line. Working with the University of Glasgow and Stop Hate UK - the UK’s leading hate crime charity - positions One Team Tech to make a measurable difference.”
Dr. Jan Breitsohl
Academic Lead
Associate Professor in Digital Marketing at the University of Glasgow, Jan has been leading research into online hate since 2012. His team has stress-tested tools with 150+ organisations, 2,300+ social media followers, and 14 industries, proving that ignoring or deleting online hate is not enough.
Proven results:
~+94% in well-being
~+74% in NPS
~+39% in CSR credibility
“Rather than boycotting social media or relying on over-hyped AI, we believe in promoting values and transparently opposing online hate. That is how organisations achieve both social and commercial impact.”
Rose Simkins
Charity Partner
One Team Charity Partner Stop Hate UK is led by Rose Simkins. Stop Hate UK leads the way in the UK to deliver 24/7/365 reporting and support services for Hate Crime. This is a unique service and they have ensured accessibility by including facilities such as online chat and App reporting. Stop Hate UK work round the clock to ensure that those targeted or witnesses to hate incidents can get advice and support when they need it.
Rose Simkins is a visionary leader and powerful change advocate, committed to making a difference and to improving lives by tackling Hate Crime. An entrepreneurial and inspirational leader, Rose has developed Stop Hate UK, extending its reach, reputation and impact as a nationally and internationally recognised presence. She is an engaging, persuasive communicator and well-networked relationship builder. Resilient and adaptable in rising to and overcoming challenges, she leads to ensure the best possible outcomes.
Richard Cramer
Legal Partner
Richard Cramer leads the sports law division at Arch Law, advising athletes, clubs, coaches and governing bodies on regulatory, contractual and reputational issues.
Previously, Richard founded and built Front Row Legal, a boutique sports and business law firm. His experience spans multi-million-pound High Court disputes, disciplinary proceedings, reputation management and complex commercial litigation.
Richards knowledge in these sectors means that he can help where many other lawyers don't have the experience.
Services include: Reputation Management, Commercial Litigation & Dispute Resolution, Sports Law, Disciplinary & Regulatory Proceedings, Contract & Employment Law, Amateur Clubs & Grassroots, Rule K Arbitrations, Anti-Doping, Sports Resolution, Alternative Dispute Resolution (ADR).
You can see the whole range of legal services and learn more about other members of the Arch Law team at arch.law - Delivering legal solutions, differently
Zuzanna Lumanisha
Design Partner
Zuzanna is a Product Designer at YouSpark Digital that helps brands, startups, and purpose-driven organisations bring ideas to life through intuitive digital products, mobile apps, e-commerce, and impactful visual design.
With 15+ years of experience, she delivers end-to-end solutions that span UX/UI design, branding, websites, print, and marketing collateral. Whether you’re building a new product, launching a mobile platform, or refreshing your identity, she combines strategic thinking with hands-on design execution - from user research and prototyping to front-end collaboration and design systems.
She is known for being fast, flexible, and easy to work with, and she thrives in collaborative environments where thoughtful design leads to real results. Zuzanna's approach is human-centered, visually clear, and always focused on purpose and usability.
“Great design starts with understanding people - their behaviours, challenges, and aspirations. My goal is always to create practical, user-centred products that make a real difference.”
At One Team Tech, Zuzanna leads brand along with website development and designing entire marketing collateral.
Marcus Orton
Innovation Partner
Bridging R&D, regulation, and sustainable revenues - developing innovation pathways that attract investment and accelerate market access.
Marcus is a strategic leader and adviser with deep experience in life sciences, MedTech, and digital health, guiding organisations through complex innovation and growth journeys. Proven at converting research and regulatory complexity into scalable commercial outcomes, securing funding, and strengthening governance and performance across high-growth, high-compliance environments.
Stop Hate UK
Charity Partner
Led by CEO Rose Simkins, Stop Hate UK is the UK’s leading hate crime charity. Established in 1995, it provides 24/7/365 reporting and support services via phone, app, live chat and online.
Key benefits:
• Real-time victim and witness support.
• Trusted partnerships with UK police (including a national information-sharing agreement).
• Expertise in online and offline hate.
• Proven track record in campaigns, advocacy and education.
• Backed by respected figures including Baroness Doreen Lawrence OBE.
“Our vision is a society free from hate, harassment and discrimination, where all people are valued for their unique identity.”
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Academic
Experts
Leading researcher Dr Jan Breitsohl works with a multidisciplinary group of over 30 scientific experts from Management, Sociology, Psychology and Computer Science. Together they collate and perform in-dept analysis of all results.
It is the responsibility of the social media platform not us!
This is an objection we often come across at One Team Tech. Whilst the platform providers should do more to restrict the people from their platforms proven to be persistent sources of online hate. It is also our collective responsibility to engage in a positive way with these people, in an attempt to change their mindset. This is not only for the good of the brand but it is great for the good of the people employed by that brand and the customers that make the brand.
In doing this we will all make a difference and demonstrate that we are committed to positive change and our corporate social responsibility and are all one team.
Packages
Budget
- 3 months
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Survey of followers (500+ responses).
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Evidence-based response guidelines.
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Statistical insights (% change in well-being, NPS, CSR credibility).
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Brand follower profiles.
Tailored
- 6 months
-
Survey of followers (960+ responses)
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Evidence-based response guidelines
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Statistical insights
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Brand follower profiles
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Hate content analysis
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Precision tactics for subtle vs open hate
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Extended 10+ page report
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Tailored response and Team training from Stop Hate UK
Tailored Premium
- 12 months
-
Survey of followers (960 responses)
-
Evidence-based response guidelines
-
Statistical insights
-
Brand follower profiles
-
Hate content analysis
-
Precision tactics for subtle vs open hate
-
Extended 10+ page report
-
Real-time tactic measurement
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Post-implementation impact report
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Tailored response and Team training from Stop Hate UK